British Bournemouth footballer Carlos Costa hadn’t seen his chin in 10 years and had forgotten what he looked like without facial hair.

His wife of seven years couldn’t recognize the man hidden beneath his well-groomed beard.

The 40-year-old also works as a fashion model and promotes various facial hair products.

“It’s been ten years since I last saw my face without a beard, and it’s different. Right now, I am 40 years old. So now that I’m an older man, I’m curious to see how I appear without a beard,” Carlos said.

As an experiment, Carlos decided to shave off his beard to surprise his wife.

When a new photo of the couple emerged, his wife was astonished to see her husband without his trademark beard. She had never seen him like this before.

As time went on, he aged gracefully.

“Do you realize how strange that is? I can see your lip movements,” his wife said, her expression reflecting her shock at hearing his voice without the familiar beard.