On Saturday, June 7, the Duchess of Sussex, 43, shared a serene snapshot of herself enjoying a beach day on the Instagram page for her lifestyle brand, American Riviera Orchard (also referred to as As ever). Dressed in a breezy white dress, Meghan looked effortlessly radiant as she strolled along the shoreline, one hand brushing through her hair.
“Feeling excited for all the good things ahead! Heading into the weekend like 🌊,” the caption cheerfully read.
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Back at home, Meghan has also been savoring summer moments with her children. In a May 27 Instagram video, she and daughter Princess Lilibet suited up in matching beekeeping outfits as they visited their backyard apiary. The short clip showed Meghan carefully harvesting honeycomb while the upbeat tune “Sugar, Sugar” by The Archies played in the background — a subtle nod to her son Prince Archie.
The beachside photo arrived just as the As ever brand hinted at upcoming product releases. Earlier this week, Meghan teased fans with a colorful photo of a countertop covered in bowls of fresh berries, lemons, and baking tools.
“To all who’ve been wondering and waiting, thank you!” the caption read. “Your favorites are returning, plus a few NEW things we can’t wait to show you. Coming this month… get excited!”
Meghan first launched As ever on April 2 with a small batch of curated goods — including Raspberry Spread and Flower Sprinkles — which sold out in under an hour.
Following the launch, she shared her gratitude with followers. “Our shelves may be empty, but my heart is full!” she wrote. “We sold out in less than one hour and I can’t thank you enough … for celebrating, purchasing, sharing, and believing. It’s just the start @aseverofficial 🎉 Here we go!”
In a March interview with PEOPLE, Meghan opened up about building her brand. “There were a lot of twists and turns — even when it came to the name,” she admitted. “I was figuring it out as I went along. But I’m thankful for the grace people gave me, and the grace I gave myself. It’s all part of the learning process.”
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